User Retention

User retention refers to the ability of a system or platform to keep its users engaged over time, encouraging them to continue using the service rather than abandoning it. It involves strategies and metrics that assess how well a user remains active and satisfied, often measured through repeat usage or ongoing interaction. High user retention indicates a positive user experience and can lead to increased loyalty and long-term success.

Articles in this topic

  • What is User Retention?

    User retention refers to the ability of a product or service to keep its users engaged over time. It is a critical metric for businesses aiming to maintain a loyal customer base.